24 Feb 2010, Posted by Ross Floate in Blog, Print, Project Stories, below the fold, 0 Comments

The Women’s Story

The value of an organisation as complex as the Royal Women’s Hospital in Melbourne is a difficult thing explain to people. It means different things to different people, and it’s tempting to tell the story from the point of view of the people who work there. Tempting, but probably the wrong thing to do in the long run. (more…)

24 Feb 2010, Posted by Ross Floate in Uncategorized, 0 Comments

Where’s all the work?

We’ve decided to radically change the way we tell people about what we do. The first step to making that happen has been to pull the plug on our old website. We’re not sad – it wasn’t all that good, and nothing gets done without the pressure of a deadline. (more…)

24 Feb 2010, Posted by Ross Floate in Brand Identity, Print, Project Stories, Thoughts, 0 Comments

Sensis Yellow Pages

When we were first asked to pitch for the Yellow Pages work, we really didn’t think we had that much of a chance. We were pitching against much (much) larger firms, and each of the other firms had substantial experience working with Sensis. So we figured we’d best come up with something different, or what was the point even pitching? (more…)

24 Feb 2010, Posted by Ross Floate in Brand Identity, below the fold, 0 Comments

Lady Archibald

We’ve been working with Stanley Archibald now for over a decade, and when the chance came to design a new range for him, we were delighted to be able to help. The premium range is available at his store in Hardware Street, Melbourne.

24 Feb 2010, Posted by Ross Floate in Blog, Brand Identity, Project Stories, above the fold, 0 Comments

A Metre Matters

We’ve recently been doing a lot of work for the Amy Gillett Foundation – a group dedicated to ensuring that both cyclists and drivers work to reduce injuries on our roads.

In developing an identity for their new A Metre Matters campaign, we quickly and effectively convey the idea of leaving extra space between cyclists and drivers. (more…)

24 Feb 2010, Posted by Ross Floate in Blog, Thoughts, below the fold, 0 Comments

What is Coopers doing with its brand?

South Australia’s Coopers Brewery has built a strong brand based on its heritage values. Outside of its home state of South Australia, where it produces a number of lower-volume beers, it is known for hand-crafted, bottle-conditioned ales. Coopers drinkers feel an attachment to the company, which remains defiantly family-owned after all these years. (more…)

24 Feb 2010, Posted by Ross Floate in Blog, Project Stories, 0 Comments

Vintage Stories sneak peek

It’s been a long time coming, but we’re finally able to show people the results of our collaboration with Chateau Tahbilk and author Fay Woodhouse. Vintage Stories is a wonderful 150-year history of Tahbilk, as well as the people who have been a part of her story. (more…)