24 Feb 2010, Posted by Ross Floate in Blog, Brand Identity, Project Stories, above the fold, 0 Comments
A Metre Matters
We’ve recently been doing a lot of work for the Amy Gillett Foundation – a group dedicated to ensuring that both cyclists and drivers work to reduce injuries on our roads.
In developing an identity for their new A Metre Matters campaign, we quickly and effectively convey the idea of leaving extra space between cyclists and drivers.
As initially simple as this device seems, it went through numerous iterations to ensure that it was immediately comprehensible while easy to reproduce at a range of scales.
It’s already been used on a television commercial (above, and not produced by us), some rider jerseys, and a range of collateral items.
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