09 Jul 2010, Posted by Ross Floate in Blog, Featured, Thoughts, 1 Comments

Randomly-sized pegs, square holes.

07 Jul 2010, Posted by Ross Floate in Project Stories, below the fold, 0 Comments

Recent work for Realestate.com.au

Our relationship with the REA Group has seen us work on a number of projects for them, including their careers website, and now the identity for their employee communications program. The identity encompasses a broad range of staff activities and human resources programs, and is starting to be rolled out this week.

02 Jul 2010, Posted by Ross Floate in Blog, above the fold, 0 Comments

Site updates

If you’re back for another look, or you just want to see what we’ve been up to lately, there are new pieces of work up in the folio viewer. There’s a number of new and new-ish pieces (like the Xenome logo) in the Visual Identity section, if you want to jump straight there. Enjoy.

02 Jul 2010, Posted by Ross Floate in Blog, Project Stories, above the fold, 0 Comments

And Now It’s In Print – Launched

We’ll be writing some in-depth posts soon about how we created And Now It’s In Print, but right now we just want to announce that it’s out in the wild. We had a launch party at £1000 Bend on 24 June, and it went off like a rocket. (more…)

11 Jun 2010, Posted by Ross Floate in Blog, Featured, Thoughts, 0 Comments

On Print

(This article originally appeared in The Big Issue Australia #366)

As long as I can remember, I’ve worked in a world where the conventional wisdom has been that print is dying. If you listen to a lot of pundits (mostly online pundits, naturally) you’ll hear that print is already dead; it just doesn’t know it yet. (more…)

29 Apr 2010, Posted by Ross Floate in Thoughts, above the fold, 0 Comments

Why traditional PR doesn’t work with (most) bloggers.

If you’re involved in marketing, promotions, or public relations you’ll be well aware by now that your traditional campaigns have little or no effect on bloggers –– even when they get a lot of traction with traditional journalists. (more…)

06 Apr 2010, Posted by Ross Floate in Blog, Print, Project Stories, below the fold, 0 Comments

Vintage Stories

2010 is the 150th anniversary of the establishment of Chateau Tahbilk, one of Australia’s most respected wineries. Over a six-month period we worked closely with the team at Tahbilk, the author Fay Woodhouse, and print management group Invicium to put together a striking publication chronicling Tahbilk from the 1860 through to today. (more…)

06 Apr 2010, Posted by Ross Floate in Featured, Project Stories, 0 Comments

ANZ Online Shareholder Review

We’re exceptionally proud of our work on the 2009 ANZ Online Shareholder Review, which has attracted a lot of attention from Australia’s publicly-listed firms. See more at the site, or in the folio section of our website. If you’d like to talk to us about how we built powerful and valuable online reports, just get in touch. We’re keen to talk to you.

26 Mar 2010, Posted by Ross Floate in Thoughts, 0 Comments

Location-based app use during SXSWi

The smart folks at SimpleGeo kept track of which applications were being used when and where during SXSWi, and from that data built this powerful visualisation of the extent to which location-based social media mattered at SXSWi.

It’s impressive, no doubt. But that was during SXSWi, the biggest gathering of geeks in the world. Are people still checking in? Yes they are. Take a look at this real-time visualisation of checkins in Austin Texas, and see for yourself.

23 Mar 2010, Posted by Ross Floate in Partners, 0 Comments

Partner profile: Michelle Williams

Long-term clients of Floate will remember Michelle Williams as our former studio manager, but they might not be aware that she was hiding some other talents. Michelle is a very talented creative in her own right, with a strong portfolio of photography under her belt. (more…)