We’re interested in what non-designers have in mind when they hear the work ‘design’. Here, we ask engineer Paul what he thinks graphic design is.
Continue Reading...One of the problems with the client/designer relationship is that most designers don’t take the time to get interested in what their clients do. They spend so much time thinking as designers that they worry too much about looks, and not enough about results and substance.
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When we were first asked to pitch for the Yellow Pages work, we really didn’t think we had that much of a chance. We were pitching against much (much) larger firms, and each of the other firms had substantial experience working with Sensis. So we figured we’d best come up with something different, or what was the point even pitching? (more…)
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South Australia’s Coopers Brewery has built a strong brand based on its heritage values. Outside of its home state of South Australia, where it produces a number of lower-volume beers, it is known for hand-crafted, bottle-conditioned ales. Coopers drinkers feel an attachment to the company, which remains defiantly family-owned after all these years. (more…)
Continue Reading...We're a group of thoughtful communicators in Melbourne, Australia. Our work ranges from branding to online annual reporting to communications and social media consulting. We've helped people solve some pretty difficult problems, and we think we could probably help you too. Give us a call on (03) 9606 0866.
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