02 Jul 2010, Posted by Ross Floate in Blog, above the fold, 0 Comments

Site updates

If you’re back for another look, or you just want to see what we’ve been up to lately, there are new pieces of work up in the folio viewer. There’s a number of new and new-ish pieces (like the Xenome logo) in the Visual Identity section, if you want to jump straight there. Enjoy.

02 Jul 2010, Posted by Ross Floate in Blog, Project Stories, above the fold, 0 Comments

And Now It’s In Print – Launched

We’ll be writing some in-depth posts soon about how we created And Now It’s In Print, but right now we just want to announce that it’s out in the wild. We had a launch party at £1000 Bend on 24 June, and it went off like a rocket. (more…)

17 Jun 2010, Posted by Ross Floate in Print, above the fold, 0 Comments

Recent Work: Kozminsky

Kozminsky Jewellers is one of the oldest businesses in Melbourne, and is a firm synonymous with excellence, tradition, and quality. We work extremely closely with them on everything from their jewellery catalogues through to their gallery openings. (more…)

18 May 2010, Posted by Ross Floate in above the fold, 0 Comments

And Now It’s In Print

I’d like to introduce you to a new project I’m working on called ‘And Now It’s In Print’.

When I recently attended South By Southwest Interactive in Austin, Texas, I noticed the free newspaper ‘Things Our Friends Sent Us For Printing’, (more…)

29 Apr 2010, Posted by Ross Floate in Thoughts, above the fold, 0 Comments

Why traditional PR doesn’t work with (most) bloggers.

If you’re involved in marketing, promotions, or public relations you’ll be well aware by now that your traditional campaigns have little or no effect on bloggers –– even when they get a lot of traction with traditional journalists. (more…)

27 Feb 2010, Posted by Ross Floate in Blog, Thoughts, above the fold, 0 Comments

In praise of ISO 216, or PC LOAD LETTER?

Not only does America not use SI (metric) measurements — and the less said about that the better — but the USA and Canada comprise the only two countries in the world who don’t use ISO 216 paper measurements. (more…)

27 Feb 2010, Posted by Ross Floate in Blog, Partners, above the fold, 0 Comments

Partner Profile : James Braund

James Braund and Floate go way back. Back before Floate was even founded, in fact. James and Ross Floate first met while working on the same publication for Fairfax back in the mid 1990’s. They struck up a friendship based on a mutual appreciation of each other’s work, and have been firm friends ever since. (more…)

24 Feb 2010, Posted by Ross Floate in Blog, Thoughts, above the fold, 0 Comments

Non-designers on design

We’re interested in what non-designers have in mind when they hear the work ‘design’. Here, we ask engineer Paul what he thinks graphic design is.

24 Feb 2010, Posted by Ross Floate in Blog, Brand Identity, Project Stories, above the fold, 0 Comments

A Metre Matters

We’ve recently been doing a lot of work for the Amy Gillett Foundation – a group dedicated to ensuring that both cyclists and drivers work to reduce injuries on our roads.

In developing an identity for their new A Metre Matters campaign, we quickly and effectively convey the idea of leaving extra space between cyclists and drivers. (more…)