24 Feb 2010, Posted by Ross Floate in Brand Identity, Print, Project Stories, Thoughts, 0 Comments
Sensis Yellow Pages
When we were first asked to pitch for the Yellow Pages work, we really didn’t think we had that much of a chance. We were pitching against much (much) larger firms, and each of the other firms had substantial experience working with Sensis. So we figured we’d best come up with something different, or what was the point even pitching?
Our idea was that the Pareto Principle was likely to apply to Yellow Pages usage as it does to so many other things. So we asked Sensis to tell us what the most common searches were for each volume of the Yellow Pages, and then we turned the covers into the best fast-find index you could ever hope for.
This was the start of a great working relationship with Sensis that’s seen us produce a range of designs for products throughout their brand portfolio.
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