07 Jul 2010, Posted by Ross Floate in Project Stories, below the fold, 0 Comments

Recent work for Realestate.com.au

Our relationship with the REA Group has seen us work on a number of projects for them, including their careers website, and now the identity for their employee communications program. The identity encompasses a broad range of staff activities and human resources programs, and is starting to be rolled out this week.

29 Apr 2010, Posted by Ross Floate in Thoughts, above the fold, 0 Comments

Why traditional PR doesn’t work with (most) bloggers.

If you’re involved in marketing, promotions, or public relations you’ll be well aware by now that your traditional campaigns have little or no effect on bloggers –– even when they get a lot of traction with traditional journalists. (more…)

14 Apr 2010, Posted by Ross Floate in Featured, 0 Comments

careers.realestate.com.au

We’ve recently begun working with Australian Online Property giants realestate.com.au. Our first completed project for them is the design of their new careers website. Take a look at the site, and remember – they’re hiring!

06 Apr 2010, Posted by Ross Floate in Blog, Print, Project Stories, below the fold, 0 Comments

Vintage Stories

2010 is the 150th anniversary of the establishment of Chateau Tahbilk, one of Australia’s most respected wineries. Over a six-month period we worked closely with the team at Tahbilk, the author Fay Woodhouse, and print management group Invicium to put together a striking publication chronicling Tahbilk from the 1860 through to today. (more…)

27 Feb 2010, Posted by Ross Floate in Featured, Project Stories, 0 Comments

SafeZone Film Festival

Of all of the ways to encourage young Australians to moderate their drinking, a film competition is certainly one of the most innovative ideas. That’s exactly what  our client (more…)

27 Feb 2010, Posted by Ross Floate in Thoughts, 0 Comments

On your brand’s priorities

During a rebranding, or any communications re-assessment, it is very tempting to think only of the things that an organisation does well. That’s what we normally do – sell our good points. It’s what we’re used to, and it makes sense viscerally. (more…)

24 Feb 2010, Posted by Ross Floate in Blog, Brand Identity, Project Stories, above the fold, 0 Comments

A Metre Matters

We’ve recently been doing a lot of work for the Amy Gillett Foundation – a group dedicated to ensuring that both cyclists and drivers work to reduce injuries on our roads.

In developing an identity for their new A Metre Matters campaign, we quickly and effectively convey the idea of leaving extra space between cyclists and drivers. (more…)