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Randomly-sized pegs, square holes.

09 Jul 2010, Posted by Ross Floate in Blog, Featured, Thoughts, 1 Comments

Randomly-sized pegs, square holes.


When we decided to go ahead with And Now It’s In Print, our motivations were many. We wanted to promote some great talent. We wanted to design something interesting. We wanted to show that print is still amazing. We wanted to prove that gatekeeping matters. We wanted to have fun.

I don’t think any of us had “I want to learn something about the way people communicate today” on our lists. (more…)

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27 Feb 2010, Posted by Ross Floate in Thoughts, 0 Comments

A note on language


One of the things I learned back in journalism school was that you get paid as much for a short word as a long one. I wish a lot of companies could pick up the same lesson. (more…)

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