26 Mar 2010, Posted by Ross Floate in Thoughts, 0 Comments

Location-based app use during SXSWi

The smart folks at SimpleGeo kept track of which applications were being used when and where during SXSWi, and from that data built this powerful visualisation of the extent to which location-based social media mattered at SXSWi.

It’s impressive, no doubt. But that was during SXSWi, the biggest gathering of geeks in the world. Are people still checking in? Yes they are. Take a look at this real-time visualisation of checkins in Austin Texas, and see for yourself.

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23 Mar 2010, Posted by Ross Floate in Thoughts, 0 Comments

Location is where it’s at.

By now you’ve probably heard that the next big thing in social media is location. Certainly if my trip to South by Southwest Interactive is anything to go by, location is all anyone is really talking about. SimpleGeo, FourSquare, Gowalla and to a lesser extent Loopt were highly visible. In a small city with over 10,000 geeks attending the festival location services make a lot of sense. If you want to be at the same panels, parties or bars as your friends, it’s a hell of a lot easier to check an app than to text everyone. (more…)

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