02 Jul 2010, Posted by Ross Floate in Blog, Project Stories, above the fold, 0 Comments

And Now It’s In Print – Launched

We’ll be writing some in-depth posts soon about how we created And Now It’s In Print, but right now we just want to announce that it’s out in the wild. We had a launch party at £1000 Bend on 24 June, and it went off like a rocket. (more…)

18 May 2010, Posted by Ross Floate in above the fold, 0 Comments

And Now It’s In Print

I’d like to introduce you to a new project I’m working on called ‘And Now It’s In Print’.

When I recently attended South By Southwest Interactive in Austin, Texas, I noticed the free newspaper ‘Things Our Friends Sent Us For Printing’, (more…)

29 Apr 2010, Posted by Ross Floate in Thoughts, above the fold, 0 Comments

Why traditional PR doesn’t work with (most) bloggers.

If you’re involved in marketing, promotions, or public relations you’ll be well aware by now that your traditional campaigns have little or no effect on bloggers –– even when they get a lot of traction with traditional journalists. (more…)

26 Mar 2010, Posted by Ross Floate in Thoughts, 0 Comments

Location-based app use during SXSWi

The smart folks at SimpleGeo kept track of which applications were being used when and where during SXSWi, and from that data built this powerful visualisation of the extent to which location-based social media mattered at SXSWi.

It’s impressive, no doubt. But that was during SXSWi, the biggest gathering of geeks in the world. Are people still checking in? Yes they are. Take a look at this real-time visualisation of checkins in Austin Texas, and see for yourself.

23 Mar 2010, Posted by Ross Floate in Thoughts, 0 Comments

Location is where it’s at.

By now you’ve probably heard that the next big thing in social media is location. Certainly if my trip to South by Southwest Interactive is anything to go by, location is all anyone is really talking about. SimpleGeo, FourSquare, Gowalla and to a lesser extent Loopt were highly visible. In a small city with over 10,000 geeks attending the festival location services make a lot of sense. If you want to be at the same panels, parties or bars as your friends, it’s a hell of a lot easier to check an app than to text everyone. (more…)